The previous few days have introduced – from the angle of music rightsholders, at the least – the welcome news that the flagship value for YouTube Music (and YouTube Premium) is being elevated in america.
That information follows related value rises in america over the previous 12 months from Apple Music ($9.99 per 30 days to $10.99 per 30 days for its flagship particular person subscription) and Amazon Music.
We’ve not but, nonetheless, heard a peep from Spotify about a rise within the month-to-month price-tag for its particular person Premium subscription tier within the US.
That appears prefer it’s about to alter.
The Wall Avenue Journal reports today (July 21) that Spotify is about to announce value raises subsequent week, with its flagship particular person subscription product growing in america from USD $9.99 per 30 days to $10.99 per 30 days – the identical rise that Apple Music enacted for its service in October last year.
The WSJ moreover stories that related Spotify value will increase are anticipated to hit “dozens of markets” across the globe within the months forward.
Figures recently revealed by the National Music Publishers’ Association (NMPA) recommended that Spotify counted 44.4 million paying subscribers in america as of the tip of February.
On the identical juncture, recommended the NMPA figures, Apple Music had 32.6 million US-based subscribers, with Amazon Music on 29.3 million.
Along with these subscriber stats, on the NMPA’s annual assembly – which happened on June 14 – the commerce physique’s CEO and President, David Israelite, revealed what he referred to as a “very vital announcement” about two of those providers.
In keeping with Israelite: “When Amazon and Apple raised their subscription costs, not solely did they not lose subscribers – they skilled subscriber progress.”
In This autumn final 12 months, Apple Music announced that it was upping its customary month-to-month subscription value from USD $9.99 to $10.99 within the US, and GBP £9.99 to £10.99 within the UK. It additionally elevated the worth of its Household Plan in each territories.
In January, Amazon Music confirmed to clients that, like Apple, it might be elevating its customary particular person Amazon Music Unlimited month-to-month subscription value from $9.99 to $10.99 within the US, and from £9.99 to £10.99 within the UK.Music Enterprise Worldwide