Sony Music Entertainment (SME) has employed Geoff Taylor MBE as its first ever Government Vice President, Synthetic Intelligence.
Taylor was beforehand CEO of the BPI – the London-based UK commerce physique that represents the pursuits of the main document firms, along with some unbiased labels.
Tayor ran the BPI from 2007 to 2022, turning his consideration, amongst different issues, to the trade’s combat towards piracy and streaming fraud, along with lobbying for the UK document trade’s pursuits in political circles.
In his new EVP function at Sony, Taylor will report back to New York-based Kevin Kelleher, Sony Music’s Chief Working Officer; Taylor can even work carefully with SME’s International Digital Enterprise and Enterprise & Authorized Affairs divisions.
In an inner memo at present (June 23) confirming Taylor’s arrival at Sony, obtained by MBW, Kevin Kelleher wrote: “Synthetic Intelligence (AI) has nice significance for the way forward for the music trade and, in consequence, extra targeted consideration on it’s required.”
Kelleher famous that, in his new function, Taylor will “align and assist coordinate the work of each a part of the [Sony Music] enterprise that touches AI”.
Kelleher mentioned he was “delighted [Taylor] is becoming a member of to assist us efficiently navigate a key second within the historical past of the music trade.”
Taylor’s arrival as EVP, Synthetic Intelligence at Sony Music is confirmed simply as AI is turning into an more and more excessive precedence for the worldwide music trade.
Final month, Sony Music Group Chairman, Rob Stringer, mentioned in an investor presentation: “AI guarantees to offer us instruments in order that our artists and writers can create and innovate. It additionally heralds better ranges of perception via machine studying, in addition to potential new licensing channels and avenues for business exploitation. There may be loads of alternative on this space to be enthusiastic about all through our firm.”
Added Stringer: “We’re vastly conscious of the challenges forward [with AI] too. We’ll shield our creators on each degree potential whether or not it’s artistic, monetary, or authorized in foundation.”
Stringer continued: “I feel AI will develop into a particularly constructive instrument within the artist improvement course of. I feel it would assist the very best creators make wonderful content material. However proper now we’re [mainly] frightened in regards to the lowest frequent denominator, which is [AI’s role in] flooding platforms with limitless content material of a substandard nature.”
Previous to becoming a member of the BPI in 2007, Geoff Taylor was Common Counsel and Government Vice-President at our international recorded music commerce physique, the IFPI from 2005-2007.
Earlier this yr, Taylor penned a popular op/ed for Music Business Worldwide in which he explored varied areas that would drive future income development for the worldwide document trade.Music Enterprise Worldwide
